Known as the Queen of Antwerp, she debuted in 1987 with monochromatic collections but first showed in Paris in 1992. We have to give him credit if today femininity has embraced sporty and minimalist codes. Klein also created the first unisex fragrance, ONE.

He also favoured an androgynous beauty, Kate Moss appeared several times in his campaigns, snapped by Bruce Weber. His understated collections shaped up the perfect urban wardrobe. Calvin Klein had a major role in the comeback of basic, linear style in the 90s, offering exposed lingerie, denim, cotton T-shirts and slip dresses. Once again, totally avant-garde.įounded in 1968, since the beginning the label focused on a no-nonsense fashion that at the time defined American casual style. He ended the decade with bed duvets used as coats, lined with old bed sheets, presented in a short video. No one has been more minimalist than him. And while Maison Margiela was based on the cult of impersonality, its philosophy is summed up by the army metal ID tags, against all logos and luxury worshippers. The waistcoat created with fragments of broken porcelain, the iconic Tabi boots adorned with graffiti or the vintage sneakers painted in white. Stunning, oversized, unfinished, destructured garments, featuring a label with four holes, and focusing on white, that took on a conceptual value. A totally different point of view that anticipated trends: he invented the first street casting. An iconoclast, on the boundary between fashion and art. Martin Margiela did not like to appear, but the label left a mark on this decade. Let’s see the designers who shaped 90s minimalism before Tom Ford landed at Gucci, when fashion was invaded by his seductive touch, laying the foundations for the 2000s.

Resulting in a totally urban look that was, at the same time, undoubtedly sexy, like in the black and white Peter Lindbergh shots for Vogue Italia. Miuccia Prada herself indulged in minimalism in 1998 with a sometimes austere collection featuring unfussy volumes and simple lines.ĭuring this decade aesthetics was stripped down of 80s excess and opulence, hues were reduced to a basic color palette ranging from black to white and including a few touches of color, while textiles were innovative, introducing nylon and stretchy fabrics. The Mies van der Rohe quote was unquestionably put into practice in 90s fashion like in no other era.

Japanese minimalist fashion